You don’t have to love social for it to love you back.
We help small businesses make social feel lighter, smarter, and actually worth your time.
Explore DIY guides, Bootcamp, or 1:1 support — different paths for wherever you are in your business.
Social shouldn’t feel like your full-time job.
Most small business owners didn’t sign up to be content creators, but somewhere along the way, social turned into another full-time job.
We help you shift it back to what it should be: a human, emotionally connected part of your business that feels manageable and worth your time.
We help small businesses spend less time stressing over social — and more time running the business they actually love.
Because when you have a plan, you stop second-guessing every post.
You stop chasing every trend.
You stop wondering if it’s even working.
At Two Three, we build strategies that feel human and doable — so social supports your business, your time, and your sanity.
Our approach makes social feel lighter, smarter, and actually worth showing up for.
OUR APPROACH
CONNECTION
Build relationships that actually move your business forward.
CLARITY
Know what you’re doing and why it matters.
SUSTAINABILITY
Let social work for your business, not take over your life.
Clarity starts here.
Different levels of support, same goal: helping you show up with purpose (and peace of mind).
Instagram Strategy Bootcamp
6 weeks to get out of the guesswork spiral and into a real plan.
You’ll walk away with a clear, custom strategy that actually supports your business — and feels good to follow.
1:1 Support
For when you need expert eyes
(and a solid plan).
From full strategies to focused audits, we’ll help you figure out what’s working, what’s not, and where to focus next.
Free Resources & DIY
Start small, start smart.
Get practical tools and guides designed to help you make confident moves on social — without the overwhelm.
Not sure what kind of support you need? Let’s talk through it!
Why We Built
Two Three
We started Two Three with a simple belief:
social media should feel more human —
for the people behind the brands and the people connecting with them.
After years in agency life, we saw how often social gets overcomplicated,
stripped of the very thing that makes it powerful: people.
At its core, it’s meant to be humans connecting with other humans.
But somewhere along the way,
social stopped feeling like a tool and started feeling like a chore —
noisy, demanding, and draining the joy from the work that really matters.
Our North Star
To help small businesses show up online in a way that feels human, sustainable, and worth the effort.
Two Three is led by Emma —
a strategist, curious observer, and believer that the best marketing begins with empathy and intention.
When she’s not working,
you’ll probably find her in the garden, walking her dogs,
or reading whatever book she picked up from her Little Free Library.
At the heart of it all, we believe social media can be both meaningful and manageable — a tool that supports your business instead of overwhelming you.